PRIVACY POLICY – MAY 2019

Before The Shop takes your privacy very seriously and is committed to protecting your personal information. This privacy policy sets out the way in which any personal information you provide to us is used and kept secure. It applies whenever we collect your personal data (including when you use our website or other digital platforms), so please read it carefully.

About this privacy policy
This privacy policy explains what information we may collect about you, how we may use it, and the steps we take to ensure that it is kept secure. We also explain your rights in respect of your personal data. Please note that our website and other digital platforms may contain links to third party websites / digital platforms which are provided for your convenience. We are only responsible for the privacy practices and security of our own digital platforms. We recommend that you check the privacy and security policies and procedures of each website / digital platform that you visit.

How to contact us about your personal data or this privacy policy
If you have any questions about this privacy policy or about your personal data, please email us at [email protected]

Information we collect and what we use it for
All personal information that we collect about you will be recorded, used, and protected by us in accordance with applicable data protection legislation and this privacy policy. We may supplement the information that you provide with other information that we obtain or which we receive from other organisations, for example, our sponsors and partners. 

In broad terms, we use your data for the following purposes:
• to track your activity on our digital platforms
• to create an individual profile for you so that we can understand and respect your preferences
• to personalise and improve your experience on our digital platforms
• to personalise and/ tailor any communications that we may send you
• for profiling purposes to enable us to personalise and/or tailor any marketing communications that you may consent to receive from us

When you sign up with us to receive our newsletter, register to receive marketing communications from us (and/or our sponsors and partners), enter one of our competitions, fill in one of our forms or otherwise expressly provide us with your personal information, we may collect and store any personal information that you provide to us and may use it to personalise and improve your experience on our digital platforms, provide products and services you request from us, and carry out profiling and market research.

When you interact with our digital platforms, we may also automatically collect the following information about your visit. This is primarily to help us better understand how our fans use our digital platforms to enable us to create better content and more relevant communications:
• how you have reached our digital platform and the internet protocol (IP) address you have used
• your browser type, versions and plug-ins, and your operating system
• your journey through our digital platform, including which links you click on and any searches you made, how long you stayed on a page, and other page interaction information
• what content you like or share
• which adverts you saw and responded to
• which pop up or push messages you might have seen and responded to
• information collected in any forms you complete

We may also infer your country of location from the IP address you have used to access our digital platforms and we may analyse which marketing activity led to your taking specific action on our digital platforms.

Disclosure of your information
We may share your data with third parties
(a) if we are under a legal or regulatory duty to do so
(b) if it is necessary to do so to enforce our terms of use, terms and conditions of sale or other contractual rights
(c) to lawfully assist the police or security services with the prevention and detection of crime or terrorist activity
(d) where such disclosure is necessary to protect the safety or security of any persons, and/or
(e) otherwise as permitted under applicable law.

We may share your data with our carefully selected sponsors and partners (as may change from time to time) but we will only do this if you have consented to receive marketing relating from our sponsors and partners or if one of the conditions in the paragraph above applies.

Cookies
In common with many other website operators, we use standard technology called 'cookies' on our website. Cookies are small pieces of information that are stored by your browser on your computer's hard drive and they are used to record how you navigate this website on each visit.

More about your information - your rights
We will securely retain your information for a period of five years and in accordance with applicable law.
If you wish to submit a request that your data be deleted, please email us at [email protected]

You have the right to receive a copy of the personal information that we hold about you. Please email us at [email protected] if you wish to exercise this right.
We may charge a small fee towards the cost of administering any request you make. The current fee is £10.00.
If you have subscribed to receive marketing communications, you can unsubscribe at any time.

Changes to this privacy policy
We aim to meet high standards and so our policies and procedures are constantly under review. From time to time we may change this privacy policy. We recommend that you check this page periodically in order to review the latest version.

Where to make a complaint
If you have a complaint regarding any aspect of your personal data or this privacy policy, please email us at [email protected]

If you are still not satisfied with the outcome of your complaint, you may write to the Information Commissioner’s Office at the following address:
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF